|
|
Make
Way For Menino garners Communicator Award for BlueStar Media
Needham,
Massachusetts; January 10, 2006
BlueStar
Media, a Needham-based corporate communications, media and event production
company, is pleased to announce that the political commercial Make
Way for Menino" is the recipient of a 2005 "Crystal Award of
Excellence from the Communicator Awards.
Produced for Boston mayoral candidate Maura Hennigan in her effort to
unseat Mayor Tom Menino, Make Way For Menino is a parody of
the childrens classic Make Way For Ducklings. The 30-second
spot, featuring original illustrations in the McCloskey style and a whimsical
audio track, tells the story of a mayor who ducks from confronting
the real issues facing Boston voters. The innovative approach to a campaign
ad brought a great deal of attention to the race, including several pieces
on primetime local news, a 15-minute long segment on WGBHs Greater
Boston. Print coverage included a number of articles in local, national
and international press newspapers, including The Washington Post, The
Los Angeles Times and The Guardian in the U.K.
Its especially gratifying to be honored by ones professional
peers for
something that was so effective and that we had such fun creating,
said Rob Stegman, BlueStars President and Executive Producer.
The Communicator Awards is an international program that honors excellence
in communications, giving producers and their clients the recognition
that their work is outstanding and highly regarded by their peers. Make
Way For Menino was chosen from over 3,000 entries for this honor.
For
more information contact
Jackie Herd at jackie [a] bluestarmedia.com.
|
|